GreenCore Solutions Corp. (GSC) announced the GSC Agency Partner Program (APP) — a white-label partner program that lets advertising agencies power their Beauty & Personal Care (BPC) clients in consumer packaged goods (CPG) B2B agentic procurement. Under APP, GSC white-labels its AI Agents, the CPG Knowledge Graph, and per-client telemetry beneath the agency's own brand: the agency keeps its accounts, its rate card, and its name on every surface, while GSC runs the managed services on the back end. The program opens a new recurring B2B revenue line for agencies — and a procurement edge at the retail grocery gates — for the clients they already own.

For fifty years, agencies monetized the consumer half of commerce. The other half just changed sides first: Gartner's Strategic Predictions for 2026 projects that by 2028, 90% of B2B buying will be AI-agent intermediated, pushing over $15 trillion of B2B spend through agent exchanges — with traditional SEO and PPC giving way to agent engine optimization as products become machine-readable and procurement shifts to autonomous machine-to-machine transactions. Cloudflare Radar confirms the traffic has already turned: agentic traffic passed human traffic on the open internet in June 2026 and stands at roughly 60% today. AI agents do not read advertisements. APP gives agencies the successor product line.

What Agencies White-Label

Every APP partner operates on the production estate GSC already runs at scale: the CPG Knowledge Graph — 2 billion resolved datapoints spanning 38,350 BPC brands, 15,495 makers, and 15,688 retail grocery banners with 3.29 million points of sale across 50 global markets — carrying 9.5 million+ inbound AI Agent transactions a month, an estimated 15–20% of the world's agentic grocery procurement traffic. Agencies receive an agency-branded partner portal, agent JSONs and ghost headers carrying their own name, machine-readable catalog feeds, and client dashboards streaming the per-client agent telemetry the Web 2.0 measurement stack cannot see. GSC never appears client-side.

Four MCP Servers, Two Open Protocols

APP runs on the protocols SAP, Google, and Microsoft standardized on for agentic commerce — MCP and A2A — through four MCP servers: the Catalog MCP (the CPG Knowledge Graph, live at mcp.cpgknowledgegraph.ai), the Procurement MCP (the retail grocery gate, with a human command on every purchase order via GSC Navigator), the Telemetry MCP (per-client agent traffic and transactions), and the Partner MCP (each agency's own agent card and endpoint — the agency itself, discoverable in the agent economy under its own brand). Buying agents meet the program on its dedicated machine surface, gsc-agency.io — an AI Agent surface, not a website for humans.

Book → Brand → Market → Live

Onboarding is a conversation, not a construction project. Agencies map their BPC and CPG client book against the graph — most clients are very likely already mapped — take delivery of their white-label identity, and choose their level: local, regional, or global, across 50 markets in the Americas, UK, EU, Latin America, and Asia-Pacific. The first client is live in the agentic B2B procurement market in under 10 days, billed on the agency's paper at the agency's rate card. Against a global 3:1 shortage of the AI software engineering specialists this stack requires, the build-or-partner math is short: DIY waits; partners ship. And everything lands with sustainability and local delivery built in — hyperscale-grade security on Microsoft Azure, served from GSC's in-region sovereign nodes, at up to 80% lower token use and energy than the generalist norm.

"Agencies are the masters of audiences — and GSC arrives holding a new one: 9.5 million agent transactions a month," said Matthew Keddy, CEO, GreenCore Solutions Corp. (GSC). "We arm your agency with fleets of B2B AI Agents — CPG and Beauty & Personal Care (BPC), straight to retail grocery procurement, where grocery spends over $2 trillion a year. Come to the B2B side: bring your best and brightest, put our AI Agent Stack under your brand, and expand your agentic portfolio — your agency, your accounts, your clients, with GSC working the back end quietly. Here's the audience. Call us — we'll meet you. 3.29 million retail points of sale across 15,688 banners are waiting — partner local, regional, or global."