Betterment, a trusted wealth and savings platform, announced the launch of its AI-enabled Account Recommender tool. The launch marks a strategic step in the company's broader AI expansion, supported by a dedicated internal team and adaptable infrastructure now in place to enable responsible, scalable AI deployment across its three lines of business.

In a recent survey, 73% of Betterment customers said they were interested in AI-powered financial guidance and insights within their accounts. The new Account Recommender combines advisor-built logic with AI-generated explanations to deliver tailored recommendations to customers based on their financial profiles and existing accounts. Betterment is leveraging AI to provide more contextual, personalized guidance that helps customers take more confident action.

"Betterment's founding principle was that technology could expand access to wealth-building tools and financial advice, and AI is the most powerful expression of that thesis yet," said Sarah Levy, CEO of Betterment. "Incorporating AI into our platform strengthens our ability to deliver sophisticated personalization at scale to retail customers and unlocks new value for them."

Betterment's next planned AI releases will improve efficiency for plan sponsors and advisors, who rely on the company to streamline their workflows.

Betterment's AI product development platform includes structured prompt governance, well-designed guardrails, and secure data orchestration to support responsible AI deployment. This infrastructure enables the company to innovate efficiently while maintaining its fiduciary standard.

Throughout 2026, Betterment will further integrate AI into its platform and operating model. Alongside customer-facing product innovation, Betterment continues to use AI to drive customer service excellence and efficiency, accelerate product delivery, and serve as a productivity engine for all departments.