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Massimo Group (NASDAQ: MAMO), a manufacturer and distributor of powersports vehicles and boats, announced the integration of Claude AI, developed by Anthropic, into its Oracle NetSuite enterprise resource planning (ERP) systems across all departments. This strategic initiative highlights Massimo's commitment to working with leading technology providers in artificial intelligence and enterprise software to drive efficiency, strengthen customer engagement, and deliver long-term shareholder value.
By combining the advanced reasoning and natural language capabilities of Claude AI with the proven reliability of Oracle NetSuite ERP, Massimo is equipping its teams to operate smarter and faster. This integration is designed to streamline workflows, enhance decision-making, and optimize collaboration across sales, supply chain, finance, marketing and customer service.
"Artificial intelligence and cloud-based ERP systems are reshaping how companies compete," said David Shan, Chief Executive Officer of Massimo Group. "By integrating Claude AI with Oracle NetSuite, we are responsibly deploying world-class tools that improve productivity, accelerate decision-making, and elevate customer experiences. This represents a major step forward in creating greater value for our investors, partners and customers."
Through this deployment, Massimo anticipates accelerated product development cycles, improved supply chain coordination, and more responsive, personalized customer support. These advancements are expected to enhance operational performance as the Company prepares for continued growth into 2026 and beyond.
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